{"id":3540,"date":"2025-05-19T14:30:15","date_gmt":"2025-05-19T14:30:15","guid":{"rendered":"https:\/\/gemmaimmobiliare.it\/lake-como-the-top-destination-for-international-tourists-in-italy\/"},"modified":"2025-06-24T13:13:49","modified_gmt":"2025-06-24T13:13:49","slug":"lake-como-the-top-destination-for-international-tourists-in-italy","status":"publish","type":"post","link":"https:\/\/gemmaimmobiliare.it\/en\/lake-como-the-top-destination-for-international-tourists-in-italy\/","title":{"rendered":"Lake Como: The Top Destination for International Tourists in Italy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Local tourism operators have reason to be pleased: the most recent data confirms that Lake Como is one of the most popular destinations for tourists!<\/p>\n\n<p class=\"wp-block-paragraph\">Over the last ten years, the number of visitors has grown by 39%, and what\u2019s even more striking is that 76% of these tourists are international, placing Lake Como ahead of Lake Garda, which reaches only 71%. Clearly, tourism in Como shows no signs of slowing down. Between 2017 and 2018 alone, tourist stays increased by 4.7%, reaching an impressive 3.23 million overnight stays.  <\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s also interesting to look at where tourists choose to stay: two-thirds prefer hotels, with 500,000 more hotel stays than a decade ago. However, there\u2019s also a significant boom in non-hotel accommodations, which have jumped from 630,000 to over 1 million stays. According to the Chamber of Commerce Research Office, one-third of tourists now choose alternative lodging options. <\/p>\n\n<p class=\"wp-block-paragraph\">With the constant rise in visitor numbers and the booming short-term rental market, buying a property to rent out is now a highly attractive investment opportunity.<\/p>\n\n<p class=\"wp-block-paragraph\">However, there are two areas local authorities want to improve: the average length of stay, which is slightly declining (now at 2.5 days), and language skills, as 3 out of 4 tourists speak a language other than Italian. The Research Office suggests taking action on both fronts: encouraging longer stays and improving language proficiency among tourism professionals. <\/p>\n\n<p class=\"wp-block-paragraph\">The numbers are clear: purchasing property on Lake Como is a smart, strategic decision that can deliver excellent returns and new opportunities.<br\/>Contact us to find out how to turn this opportunity into a secure investment. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lake Como continues to see steady tourism growth, with a +39% increase in visitors over the past decade, and 76% of them coming from abroad.<\/p>\n","protected":false},"author":1,"featured_media":1701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-3540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lake Como: The Top Destination for International Tourists in Italy - Gemma Immobiliare<\/title>\n<meta name=\"description\" content=\"Lake Como is the top destination for foreign tourists in Italy, with steady growth and excellent real estate investment opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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